How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any of these other areas of mass communications to gain profitable media attention, a lot of which may also be free and worth millions of dollars. 

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Suddenly I was published in Forbes

Okay, that’s reckless hyperbolism. My grand arrival in that famed continental magazine was anything but sudden. That story took me all of three weeks, plus a couple of extra sleepless nights—factoring in interviews, research, transcriptions, rewrites, edits, and reverts.

But one day, just as I languished in one of those Lagos traffic jams on Alfred Rewane Road, Ikoyi, I saw Ayeni Adekunle and Steve Babaeko on the cover of Forbes Africa and I was like, Wait, that’s my story.

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I’m on the Grand Jury of New York Festivals Advertising Awards 2020

I’m deeply honoured to be named to the grand jury of the New York Festivals Advertising Awards. Which is a super big deal.

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How Union Bank [Probably] Created The Strangest TV Commercial In History

Imagine the meeting. 

Notebooks at the ready, and of course some iPads and Galaxy Notes too. The projector is on. We’re staring at home screen.

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