How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any of these other areas of mass communications to gain profitable media attention, a lot of which may also be free and worth millions of dollars. 

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Naira Marley Started A Cult By Mistake

He doesn’t even know it, but Naira Marley is a cult leader.

All of a sudden, there’s an army of Nigerians all over the world calling themselves Marlians. They follow the philosophy of the Great One aka Afeez Fashola, who is only 25 years old.

Their doctrine, it appears, is smoke a bouyant amount of weed, rage against the authorities, have a lot of sex, and secure the bag aka naira.

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