How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any…

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Naira Marley Started A Cult By Mistake

He doesn’t even know it, but Naira Marley is a cult leader. All of a sudden, there’s an army of Nigerians all over the world calling themselves Marlians. They follow the philosophy of the Great One aka Afeez Fashola, who is only 25 years…

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