If a mechanic became an advertising copywriter, he’d pour too much of his mental and physical energy into writing the most precise, hooky headlines — and then he’s going to fail at his new job.
Why would he fail? Because you should never take advertising copywriting too seriously, not as seriously as you would take the routine greasing of, say, a Toyota Corolla. Advertising is cool, yeah? And it pays way, way better than the backbreaking work of a motor mechanic — but is it as serious?Continue reading Why People With Important Jobs Deserve To Be Ruled by People With Bullshit Jobs: A Rant for 2022