How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any…

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How To Be “Niche Famous”

A tiktok video went viral last week that spontaneously got some major celebrities vexed. Here’s a quote from the video: “AND THESE PEOPLE (MARIAH CAREY AND NICK CANNON) ARE AWFUL. I HAD TO DEAL WITH BOTH OF THEM SEPARATELY. SHE IS AN ABSOLUTE DIVA…

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