How You Should Propose To Your Wife

I didn’t even plan it.

We were hanging out at the mall. I think we’d gone to see a movie. As we walked out, descending the lifts, bright lights, gleaming glass and a crowd of strangers surrounding us, she said something that was so cute it melted my heart.

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Want to be a star? DON’T write that Autobiography!

A Book. The non-fiction variety, especially. It does one thing exceptionally well. If you write one, for instance, it helps you record your accomplishment and secure your legacy. 

You know what they say about history. It is written by the winners. And, history becomes canon when it is recorded in written form. 

Let’s say you come back in the year 2122 and you want to know who the thought leaders were a hundred years prior; someone may show you this post of mine — and bam, just like that, you may conclude that Sam Adeoye was a phenomenal thinker, a dude of monumental intellectual veracity, a man blessed with a giant of a brain who championed the cause of independent creatives and consultants in Africa. Please say that about me, please. Please?

So, now you feel like writing a book. Because, of course, you’ve made some achievements and you’d like your own personal first draft of history. Like me, you want to be remembered for doing something cool. What kind of book should you write?

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How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any of these other areas of mass communications to gain profitable media attention, a lot of which may also be free and worth millions of dollars. 

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How To Be “Niche Famous”

A tiktok video went viral last week that spontaneously got some major celebrities vexed. Here’s a quote from the video:

“AND THESE PEOPLE (MARIAH CAREY AND NICK CANNON) ARE AWFUL. I HAD TO DEAL WITH BOTH OF THEM SEPARATELY. SHE IS AN ABSOLUTE DIVA AND HE IS AN ABSOLUTE DIVA AND I HOPE THAT NO CAST MEMBER HAS TO DEAL WITH THESE MONSTERS EVER AGAIN.”

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TOO MANY IDEAS? How to succeed despite your crazy mind

Every time I send an idea to any of my friends, I cross all my fingers and say 300 hail-Mary-mother-of-Gods.

As I proclaim, “Hey, check this out,” I put a fake smile in my voice and ask like everything’s cool. “What do you think of this one?”

While I tiptoe around my room waiting for their feedback, my head screams: Damn, I have gone and done it again. Shouldn’t I know by now that nobody wants to see another hot new brainwave from me!

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