Hi. This is Sam Adeoye. Just to be clear: this is not my business site. This is where I write about the strategies and stories of those who make things, and the fixes they use.

To see my beautifully striking business site, go here.


If you didn’t click out with that CTA up there and you’re still reading, here’s a brief story about me:

For about 20 years, I have been a creative and writer working in journalism, PR, and advertising, including at the highest levels (Creative Director/COO). Yes, I did start early.

Currently, I help top executives, CEOs, and founders design narratives that help them build platforms, earn topicality, win recognition, and secure their legacy. It’s why I’m called Boardroom Hypeman. (Also, that’s the name of the company where I work).


In the beginning, I was a reporter at Vanguard, then at The Guardian, Lagos. Later, I bounced off into advertising, where I spent about 15 years, including nine as a creative director at DKK and STB-McCann Lagos.

Sometime in between, I helped found, and ran as pioneer COO, a PR company called RedGecko. It is the PR agency in the Verdant Zeal Group. RedGecko is still alive and well. And they are good people.

Now, please check out Boardroom Hypeman.

Reach out to me for business:

+234-803-441-7986. (SMS/WhatsApp is preferred for the first contact).