Hi. This is Sam Adeoye. Just to be clear: this is not my business site. This is where I write about the strategies and stories of those who make things, and the fixes they use.

For my business site, go here.


If you didn’t click out with that CTA up there and you’re still reading, here’s a brief story about me:

For about 20 years, I have been a creative and writer working in journalism, PR, and advertising, including at the highest levels (Creative Director/COO).

Currently, I help top executives,  CEOs, entrepreneurs and other key persons design narratives that help them build platforms, earn recognition, and secure their legacy. It’s why I’m called Boardroom Hypeman.


In the beginning, I was a reporter at Vanguard, then at The Guardian, Lagos. Later, I pivoted into advertising, where I’ve spent about 15 years, including nine as creative director at DKK, STB McCann Lagos, and other places.

At a point, I moonlighted as cofounder/founding COO of RedGecko, the PR agency in the Verdant Zeal Group. RedGecko is still good.

Reach Out:

+234-803-441-7986. (SMS/WhatsApp is preferred for the first contact).