I’ve named some cool businesses over the years – BuzzWorx, Perceptini, Last Minute Coffee, Boardroom Hypeman. I get asked this question a lot: how do you come up with these names? How do you give your company a cool name? Simple: many, many sleepless nights and head banging on walls. Pretty sweet, isn’t it?
But there’s an art to naming businesses and products. With practice, it gets easier— and fun. First is to be clear what you’re going for and never stop until you get there.
So, what’s your company called?