Do you remember, or are you old enough to remember, when LG launched its home appliances in Nigeria? I can tell you I don’t. I just know that all of a sudden, LG was just all up in my face.
But here’s what I’d like now: to actually be able to see a new brand home appliance brand launched in Nigeria and watch how it goes. Which is what I’m going to be doing with Beko Nigeria from now on. Beko officially introduced itself to Lagos earlier this week and I’m going to see what tricks they deploy to grab major market share from LG, Haier Thermocool, and Samsung.
Beko… Beko…. The name sounds somewhat local, doesn’t it? Like Beko Ransome Kuti. But this company is anything but local. For your information, the correct pronunciation is closer to Lego and originally it’s from Turkey. These days, though, Beko has become the most popular name in the UK for people interested in the domestic arts. Some of the company’s marketing assets proclaim and I quote: Beko is “The UK’s No. 1 Large Home Appliance Brand.”
That’s right: the whole of the United Kingdom. So, if this thing satisfies the often posh Brits (hey, I like posh people!), then it must mean it’s good enough for us, right? I’d sure want to hope so.
Beko’s promoters would like to tell you that their collection of fridges, freezers, washing machines, microwaves, ACs, and gas cookers were designed as if all along they knew they’d one day end up in Nigeria. Case in point: the Dual Fuel Cookers work with both electricity and gas. So, if you run out of gas, keep on grilling with NEPA or Mikano. I think that’s a cool idea for an oven.
As they open shop in Lagos, they’re starting with a campaign- “Eat Like A Pro”— which I guess justifies why they have Messi and other Barca players on their marketing assets.
For now, nothing much to say about Beko Nigeria. I’ve not tested any of the products. We’ll just Be Cool and see how it goes.