Chasing money, many have regrettably discovered, is like playing hide and seek with the ghost of Houdini. In Nigeria in particular, money continues to play hard to get with tens of millions of us that the country’s dismaying status as the global capital of involuntary austerity seems quite inescapable, or maybe even destined. Yet, right here in Lagos, there’s a young lady — intrepid, resolute — who has assigned herself the task of coaching a new generation of Nigerians on how to play this game of show me the money and win. This lady, her name is Oluwatosin Olaseinde, Tosin …
Last Wednesday, Falz the Bahd Guy, aka Folarin Falana, roared at the government. He was live on Instagram. Hair dyed pink. Beard. Black T-shirt. Brisk.
If you were there in January, and later in April, when I sat with Mitchell Elegbe in his house in Lagos, you might have felt what I felt; that this man is a quiet one but his kind of quiet is the instinctual kind of quiet.
It’s a beautiful thing, Toke Makinwa’s new vibrant scarf. It would remind you of a classic design by the prestige fashion house Hermés.
Suleman Momoh’s mark is everywhere. It’s more popular than the official brand Nigeria icon (Good People, Great Nation) that was forged in 2008 in the kiln of national politics and force-fed with a portion of the budget that should have left normal people constipated for days. Even the Dangote group, probably oblivious of where the artwork came from, prefer to stamp this exact ‘Proudly Nigerian’ ‘logo’ on their goods.
Did you know? …That Ayeni Adekunle, at one point in his young adult life, lived in a two bedroom flat on the backside of Lagos? Dude was dead broke, they say. There were even some months when, for him, to squeeze out N4000 to fuel his baby blue 1989 Mitsubishi Galant was to him like a moth pushing a wrecking ball.
Recently, Tecno signed Grammy nominated afrobeats superstar Wizkid as its first celebrity brand ambassador. Behind the reported multimillion naira deal is SBI Media, a fast-rising seven-year-old media agency. In 2019, the same agency had helped Syinix and another Nigerian star, Ahmed Musa, find common ground and work together. Rotimi Bankole, 39, is the founder and CEO of SBI Media. For a man who runs one of the youngest media agencies in Nigeria, Bankole wields more influence than has been reported in the trade publications. Through its long-running work for Transsion Holding, his company manages over 50% of the marketing spend …
One afternoon in 2005, my boss and I stood in the vast newsroom of The Guardian and watched time whizz by. It was 4,5pm-ish. The reporters were back, as usual, sliding across the glazed floor, nearly crashing into the concrete, to rush their stories to the typists and graphic designers who would set the pages for the next day. At this moment, my eyes were locked on a certain senior correspondent—there was something about his tie.