She calls and says, “I just want to hear your voice.” But my reaction was a massive sigh. And then I say, “Thank God.” to which she responds: “Why, you missed me too?” “Well, yes. But that’t not why I said thank God.”
“What’s the role of the brand in this ad!” “For crying out loud, where’s the product in use!” “Are you trying to tell me the brand isn’t the hero of this commercial!”
To tantalise, according to Google, is to tease. To torment. Now, why would anyone want to associate their restaurant to that punishing feeling?