Boardroom Miracle: How Tope Jemerigbe Resurrected A Totally Dead Ad Agency In One Year

Tope Jemerigbe- samadeoye.com

For three weeks, Tope Jemerigbe had waited with nerves on fire for this phone call. Now that she was on it, she knew there was only one answer she could accept from the man on the other end of the line. That man, Tarek Abdelnabi, must make up his mind today or Tope and her people would be out of time. Tope didn’t like to be out of time.

‘Stop Motion Is More Engaging, Less Demanding, And Cheaper’ | THE DEBRIEF with Yetunde Ogundipe

Yetunde Ogundipe Cover Abrandcadabra

If you asked me, I’d have said computer animation is easier to execute than stop motion animation. You know, if you’d asked me who put the most work into their product between Pixar vs Aardman, I’d have said Aardman. But Yetunde Ogundipe makes a case for stop-motion animation, especially for brands with humble budgets. She even argues that now may be the best time to look at stop motion animation for commercials–not just because it’s cheaper but because it’s different:

2016: Always Stay Humble And Kind

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The boy said to me: somethingsomethingsomething. I can’t remember exactly what he said but it was rude as hell. My perfect comeback would have been: “Are you being rude on purpose or were you born that way?” But I didn’t say that to him. I let it pass. This year, 2016, was the year I learnt street-level humility. On purpose. Humility is exhilarating. It makes you feel less superior and more understanding. Empathising. Speaking with

The Morning After Effect: Afropolitan Vibes Is About To Blow

There’s something called the Morning After Effect. Nope, it’s got nothing to do with alcohol nor does it refer to athletic sex. It’s totally about music. Yes we realise that music is like an addictive drug for some people and many sexual encounters do demand a fitting soundtrack. But, for this special episode of our life-disrupting discussions, let’s consider the Morning After Effect of Afropolitan Vibes.

Uber is disrupting the taxicab experience in Lagos. Here’s how it’s doing it

If you haven’t heard, let me tell you something: Uber is a very big deal. No, not UberSocial, Uber. Just when everyone thought that the wheel on a taxicab couldn’t be reinvented, Uber went ahead and reinvented it. Although it tries to discourage people from calling it a taxi service, preferring ‘ridesharing’ company instead, the easiest way to understand what Uber is all about is to look at it as a cab service on steroids. However, what perfectly sums up the business idea behind the company is its tagline: Everyone’s Private

Meet The Nigerian Who’s Now Better At Business Than Steve Jobs

Steve Jobs was a fraud. He pretended that he didn’t research the iPod. Or the iPhone for that matter. Steve Jobs has been quoted many times quoting Henry Ford who said this: “If I had asked people what they wanted, they would have said a faster horse.” Steve Jobs lied. The truth is that Steve Jobs never asked people what they wanted. Because, of course, nobody knew what a better the best MP3 player would look like. Who would have thought that a mere MP3 player would become a thing of desire? But here’s what Mr Jobs knew:

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