If Archimedes had slipped and fallen in his bathroom, we probably wouldn’t have known the law of fluid mechanics when we knew it. But he didn’t, thank goodness.
Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any of these other areas of mass communications to gain profitable media attention, a lot of which may also be free and worth millions of dollars.
Suleman Momoh’s mark is everywhere. It’s more popular than the official brand Nigeria icon (Good People, Great Nation) that was forged in 2008 in the kiln of national politics and force-fed with a portion of the budget that should have left normal people constipated for days. Even the Dangote group, probably oblivious of where the artwork came from, prefer to stamp this exact ‘Proudly Nigerian’ ‘logo’ on their goods.
Every time I send an idea to any of my friends, I cross all my fingers and say 300 hail-Mary-mother-of-Gods.
As I proclaim, “Hey, check this out,” I put a fake smile in my voice and ask like everything’s cool. “What do you think of this one?”
While I tiptoe around my room waiting for their feedback, my head screams: Damn, I have gone and done it again. Shouldn’t I know by now that nobody wants to see another hot new brainwave from me!
She’d warned me again and again about my extreme reliance on cashless banking. Did I listen? No. Then one day, we went to the cinema to see John Wick 3.
I got to the till. whipped out my Zenith Bank card, gave it to the box office lady. She shook her head. “Cash only. Sorry, POS not working.”
To tantalise, according to Google, is to tease. To torment. Now, why would anyone want to associate their restaurant to that punishing feeling?
Imagine the meeting.
Notebooks at the ready, and of course some iPads and Galaxy Notes too. The projector is on. We’re staring at home screen.
Yesterday I drove by Ahmadu Bello Way and looked to the right. The beach was no longer there!
Wait, who removes a beach?
The Bar Beach, aka Victoria Beach, was always the highpoint of Ahmadu Bello Way. You knew it was always there. But now it’s not.