Category: BUSINESS

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Oluwatosin Olaseinde: This is the new face of money

Chasing money, many have regrettably discovered, is like playing hide and seek with the ghost of Houdini. In Nigeria in particular, money continues to play hard to get with tens of millions of us that the country’s dismaying status as the global capital of involuntary austerity seems quite inescapable, or maybe even destined. Yet, right here in Lagos, there’s a young lady — intrepid, resolute — who has assigned herself the task of coaching a new generation of Nigerians on how to play this game of show me the money and win. This lady, her name is Oluwatosin Olaseinde, Tosin for short.

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Coffee Appreciation Post – This Used To Be Illegal

When the euphoric effect of coffee hits, it won’t be out of place for the drinker to feel that the beverage is a hard drug.

All hard drugs are controlled, if not absolutely delegalised. Which is why coffee used to be illegal in several countries, including Saudi Arabia. In Constantinople, the government used to flog drinkers and execute anyone caught with it.

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How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any of these other areas of mass communications to gain profitable media attention, a lot of which may also be free and worth millions of dollars. 

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Decentralised Links vs Instablog9ja vs Linda Ikeji

Lindaikejisblog.com is no longer on Alexa’s top 10 list of sites in Nigeria. For about a decade it was there at the top and only got pushed down when the likes of Naij.com first burst onto the Nigerian media scene. At the time, you’d also find Bella Naija and YNaija on the top 10. Now, none of these blogs are in the top 20. So what happened to Linda Ikeji?

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Suddenly I was published in Forbes

Okay, that’s reckless hyperbolism. My grand arrival in that famed continental magazine was anything but sudden. That story took me all of three weeks, plus a couple of extra sleepless nights—factoring in interviews, research, transcriptions, rewrites, edits, and reverts.

But one day, just as I languished in one of those Lagos traffic jams on Alfred Rewane Road, Ikoyi, I saw Ayeni Adekunle and Steve Babaeko on the cover of Forbes Africa and I was like, Wait, that’s my story.

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The Morning After Effect: Afropolitan Vibes Is About To Blow

There’s something called the Morning After Effect. Nope, it’s got nothing to do with alcohol nor does it refer to athletic sex. It’s totally about music. Yes we realise that music is like an addictive drug for some people and many sexual encounters do demand a fitting soundtrack. But, for this special episode of our life-disrupting discussions, let’s consider the Morning After Effect of Afropolitan Vibes.