Okay, that’s reckless hyperbolism. My grand arrival in that famed continental magazine was anything but sudden. That story took me all of three weeks, plus a couple of extra sleepless nights—factoring in interviews, research, transcriptions, rewrites, edits, and reverts. But one day, just as I languished in one of those Lagos traffic jams on Alfred Rewane Road, Ikoyi, I saw Ayeni Adekunle and Steve Babaeko on the cover of Forbes Africa and I was like, Wait, that’s my story.
Category: Advertising
Before the FIFA World Cup, Pepsi was the official sponsor of the Nigerian Super Eagles– this you knew. And when it came time to renew the multimillion naira contract, it was supposed to be easy-peasy because the lads were headed to Russia.
Imagine the meeting. Notebooks at the ready, and of course some iPads and Galaxy Notes too. The projector is on. We’re staring at home screen.
