Every time I send an idea to any of my friends, I cross all my fingers and say 300 hail-Mary-mother-of-Gods. As I proclaim, “Hey, check this out,” I put a fake smile in my voice and ask like everything’s cool. “What do you think of this one?” While I tiptoe around my room waiting for their feedback, my head screams: Damn, I have gone and done it again. Shouldn’t I know by now that nobody wants to see another hot new brainwave from me!
I’m deeply honoured to be named to the grand jury of the New York Festivals Advertising Awards. Which is a super big deal.
For three weeks, Tope Jemerigbe had waited with nerves on fire for this phone call. Now that she was on it, she knew there was only one answer she could accept from the man on the other end of the line. That man, Tarek Abdelnabi, must make up his mind today or Tope and her people would be out of time. Tope didn’t like to be out of time.
Bankulli is a big man– when he stands beside my 5ft 9.5″ I feel he’s 7ft tall. But he also knows how to perfectly fade into the background. This is probably his superpower. He helps other people shine by staying out of their way.
She’d warned me again and again about my extreme reliance on cashless banking. Did I listen? No. Then one day, we went to the cinema to see John Wick 3. I got to the till. whipped out my Zenith Bank card, gave it to the box office lady. She shook her head. “Cash only. Sorry, POS not working.”
“What’s the role of the brand in this ad!” “For crying out loud, where’s the product in use!” “Are you trying to tell me the brand isn’t the hero of this commercial!”
Being that this is a season of political appointments, some of us continue to pray someone somewhere puts forward our name for something in someone’s cabinet. I, for example, will take any appointment haha. Fingers crossed, ladies and gentlemen. Now, if you find yourself in charge of digital media for any governor or politician, come learn from Tunde Muraina. For eight years, he did this job for Senator Abiola Ajimobi, the immediate past governor of Oyo State and Tunde’s got nuggets to share. You’ll be surprised at some of the demands:
If not, why would Biggie stuff the new Big Brother Naija house with influencers and those with big family names? Oh wait. Is it why he nicknamed this set the Pepper Dem?
If you asked me, I’d have said computer animation is easier to execute than stop motion animation. You know, if you’d asked me who put the most work into their product between Pixar vs Aardman, I’d have said Aardman. But Yetunde Ogundipe makes a case for stop-motion animation, especially for brands with humble budgets. She even argues that now may be the best time to look at stop motion animation for commercials–not just because it’s cheaper but because it’s different:
Do you remember, or are you old enough to remember, when LG launched its home appliances in Nigeria? I can tell you I don’t. I just know that all of a sudden, LG was just all up in my face.
Before the FIFA World Cup, Pepsi was the official sponsor of the Nigerian Super Eagles– this you knew. And when it came time to renew the multimillion naira contract, it was supposed to be easy-peasy because the lads were headed to Russia.
Somebody said Rema freestyles like he’s from America and drops singles like he’s from Ajegunle. People are wicked. On the real though, what Don Jazzy is doing with this dude is genius yet simple. There are two principles at play here:
To tantalise, according to Google, is to tease. To torment. Now, why would anyone want to associate their restaurant to that punishing feeling?
The problem with the children my generation is currently unloading onto this world is that these lil’ buggers are going to have everything they want. Great things will just keep falling in their laps. Including cameras that will never require a roll of film.
Imagine the meeting. Notebooks at the ready, and of course some iPads and Galaxy Notes too. The projector is on. We’re staring at home screen.