Author: SAM

I poke at ideas to see what's inside. A lot of times I generate my own. Sometimes, people pay for those ideas. And, obviously, I like to tell stories about creativity.
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How To Do PR Now

Because PR is mostly about making the news, public relations firms all over the world are rethinking the old models of their practice. The lines between advertising, experiential events, and media activations have disappeared. The reasoning these days is that you could conscript any of these other areas of mass communications to gain profitable media attention, a lot of which may also be free and worth millions of dollars. 

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Decentralised Links vs Instablog9ja vs Linda Ikeji

Lindaikejisblog.com is no longer on Alexa’s top 10 list of sites in Nigeria. For about a decade it was there at the top and only got pushed down when the likes of Naij.com first burst onto the Nigerian media scene. At the time, you’d also find Bella Naija and YNaija on the top 10. Now, none of these blogs are in the top 20. So what happened to Linda Ikeji?

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Suleman Momoh Is the Man Who Made the Famous ‘Proudly Nigerian’ Logo. Now, He Demands That You Do More With It

Suleman Momoh’s mark is everywhere. It’s more popular than the official brand Nigeria icon (Good People, Great Nation) that was forged in 2008 in the kiln of national politics and force-fed with a portion of the budget that should have left normal people constipated for days. Even the Dangote group, probably oblivious of where the artwork came from, prefer to stamp this exact ‘Proudly Nigerian’ ‘logo’ on their goods.

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For Years, Jahman Anikulapo Quietly Minted Leaders In A Lagos Newsroom

One afternoon in 2005, my boss and I stood in the vast newsroom of The Guardian and watched time whizz by.

It was 4,5pm-ish. The reporters were back, as usual, sliding across the glazed floor, nearly crashing into the concrete, to rush their stories to the typists and graphic designers who would set the pages for the next day. At this moment, my eyes were locked on a certain senior correspondent—there was something about his tie.

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Naira Marley Started A Cult By Mistake

He doesn’t even know it, but Naira Marley is a cult leader.

All of a sudden, there’s an army of Nigerians all over the world calling themselves Marlians. They follow the philosophy of the Great One aka Afeez Fashola, who is only 25 years old.

Their doctrine, it appears, is smoke a bouyant amount of weed, rage against the authorities, have a lot of sex, and secure the bag aka naira.

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Suddenly I was published in Forbes

Okay, that’s reckless hyperbolism. My grand arrival in that famed continental magazine was anything but sudden. That story took me all of three weeks, plus a couple of extra sleepless nights—factoring in interviews, research, transcriptions, rewrites, edits, and reverts.

But one day, just as I languished in one of those Lagos traffic jams on Alfred Rewane Road, Ikoyi, I saw Ayeni Adekunle and Steve Babaeko on the cover of Forbes Africa and I was like, Wait, that’s my story.

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TOO MANY IDEAS? How to succeed despite your crazy mind

Every time I send an idea to any of my friends, I cross all my fingers and say 300 hail-Mary-mother-of-Gods.

As I proclaim, “Hey, check this out,” I put a fake smile in my voice and ask like everything’s cool. “What do you think of this one?”

While I tiptoe around my room waiting for their feedback, my head screams: Damn, I have gone and done it again. Shouldn’t I know by now that nobody wants to see another hot new brainwave from me!

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Tope Jemerigbe- samadeoye.com

Boardroom Miracle: How Tope Jemerigbe Resurrected A Totally Dead Ad Agency In One Year

For three weeks, Tope Jemerigbe had waited with nerves on fire for this phone call. Now that she was on it, she knew there was only one answer she could accept from the man on the other end of the line. That man, Tarek Abdelnabi, must make up his mind today or Tope and her people would be out of time. Tope didn’t like to be out of time.