Being that this is a season of political appointments, some of us continue to pray someone somewhere puts forward our name for something in someone’s cabinet. I, for example, will take any appointment haha. Fingers crossed, ladies and gentlemen. Now, if you find yourself in charge of digital media for any governor or politician, come learn from Tunde Muraina. For eight years, he did this job for Senator Abiola Ajimobi, the immediate past governor of Oyo State and Tunde’s got nuggets to share. You’ll be surprised at some of the demands:
Author: SAM
→I poke at ideas to see what's inside. A lot of times I generate my own. Sometimes, people pay for those ideas. And, obviously, I like to tell stories about creativity.
If not, why would Biggie stuff the new Big Brother Naija house with influencers and those with big family names? Oh wait. Is it why he nicknamed this set the Pepper Dem?
If you asked me, I’d have said computer animation is easier to execute than stop motion animation. You know, if you’d asked me who put the most work into their product between Pixar vs Aardman, I’d have said Aardman. But Yetunde Ogundipe makes a case for stop-motion animation, especially for brands with humble budgets. She even argues that now may be the best time to look at stop motion animation for commercials–not just because it’s cheaper but because it’s different:
Do you remember, or are you old enough to remember, when LG launched its home appliances in Nigeria? I can tell you I don’t. I just know that all of a sudden, LG was just all up in my face.
Before the FIFA World Cup, Pepsi was the official sponsor of the Nigerian Super Eagles– this you knew. And when it came time to renew the multimillion naira contract, it was supposed to be easy-peasy because the lads were headed to Russia.
Somebody said Rema freestyles like he’s from America and drops singles like he’s from Ajegunle. People are wicked. On the real though, what Don Jazzy is doing with this dude is genius yet simple. There are two principles at play here:
To tantalise, according to Google, is to tease. To torment. Now, why would anyone want to associate their restaurant to that punishing feeling?
The problem with the children my generation is currently unloading onto this world is that these lil’ buggers are going to have everything they want. Great things will just keep falling in their laps. Including cameras that will never require a roll of film.
Imagine the meeting. Notebooks at the ready, and of course some iPads and Galaxy Notes too. The projector is on. We’re staring at home screen.
The truth of the matter is, nobody knows. Yet, at every forum where people rack their brains about how to sanitise the industry, as more and more ad agencies spring up in backpacks across Nigeria, people keep bringing up the idea of mergers and acquisitions.
