Bankulli is a big man– when he stands beside my 5ft 9.5″ I feel he’s 7ft tall. But he also knows how to perfectly fade into the background. This is probably his superpower. He helps other people shine by staying out of their way.
Author: SAM
→I poke at ideas to see what's inside. A lot of times I generate my own. Sometimes, people pay for those ideas. And, obviously, I like to tell stories about creativity.
First of all, all my guys are ballerz. For this reason, they’re also drinkers. Now, even though I myself have never had a drink in my life, sometimes I buy the beer for them because, you know, that’s what good friends do. But this year, I’ve decided to join the boys at the bar. Why? I’m way over 18 years old, I like to have fun, and I’m a self-respecting baller. Naturally I need to pick a beer for this next level and my choice is “33” Export. Why “33”, you ask? Easy. Because “33” is just like me. Look, …
She’d warned me again and again about my extreme reliance on cashless banking. Did I listen? No. Then one day, we went to the cinema to see John Wick 3. I got to the till. whipped out my Zenith Bank card, gave it to the box office lady. She shook her head. “Cash only. Sorry, POS not working.”
“What’s the role of the brand in this ad!” “For crying out loud, where’s the product in use!” “Are you trying to tell me the brand isn’t the hero of this commercial!”
Being that this is a season of political appointments, some of us continue to pray someone somewhere puts forward our name for something in someone’s cabinet. I, for example, will take any appointment haha. Fingers crossed, ladies and gentlemen. Now, if you find yourself in charge of digital media for any governor or politician, come learn from Tunde Muraina. For eight years, he did this job for Senator Abiola Ajimobi, the immediate past governor of Oyo State and Tunde’s got nuggets to share. You’ll be surprised at some of the demands:
If not, why would Biggie stuff the new Big Brother Naija house with influencers and those with big family names? Oh wait. Is it why he nicknamed this set the Pepper Dem?
If you asked me, I’d have said computer animation is easier to execute than stop motion animation. You know, if you’d asked me who put the most work into their product between Pixar vs Aardman, I’d have said Aardman. But Yetunde Ogundipe makes a case for stop-motion animation, especially for brands with humble budgets. She even argues that now may be the best time to look at stop motion animation for commercials–not just because it’s cheaper but because it’s different:
One day in Nazi Germany, the president of Coca-Cola GmbH ran out of Coca-Cola syrup. Now, is it even possible to make Coca-Cola without Coca-Cola Syrup? No, it isn’t. It’s like trying to fry KFC chicken without the 11 herbs and spices. You cannot honestly still call that KFC, can you? That’s only TFC. So, what did Max Keith (that’s the Coke President’s name) do? He got creative.
Do you remember, or are you old enough to remember, when LG launched its home appliances in Nigeria? I can tell you I don’t. I just know that all of a sudden, LG was just all up in my face.
Before the FIFA World Cup, Pepsi was the official sponsor of the Nigerian Super Eagles– this you knew. And when it came time to renew the multimillion naira contract, it was supposed to be easy-peasy because the lads were headed to Russia.
