Hi! My name is Sam. I’m the guy who marries business writing with life writing so you can have the best of both worlds and be genuinely happy.

How do I do this? I help Nigerian business leaders tell their inspirational stories to the next generation of executives and entrepreneurs. When these successful mentors share their experiences in an entertaining and engaging way, they can effectively hand us the key to career fulfilment in Nigeria and Africa.

But we all know the way to one’s dream is not a straight line. Which is why I also provide links to a fulfilling life via the principles of happiness.

So, feel free to call me your Chief Happiness Officer.

And while you’re at it, here’s what I can do for you: storytelling consulting. Please shoot me a mail for Web videos, press releases, house magazines, newsletters, websites and blogs, social media campaigns, coffee table books, brochures, and documentaries.

With more than thirteen years in journalism and advertising, I’m better placed to execute your brand campaigns and thought leadership projects.

Now, back to this site.

Enjoy my personal posts on branding, business insights, self-awareness, and everyday life… but the gems? You’ll find those in Behind the Business. You could read many books on business successes but you wouldn’t find local ideas on business better presented elsewhere.

Thank you for stopping by.


All my life, I’ve been in marketing communications.

In the beginning, I was a reporter at The Guardian, Lagos. Then, I made a detour into advertising, where I’ve spent more than 12 years, including three as creative director at DKK and another two as creative director at STB McCann Lagos. Somewhere in between, I was also at 141 Worldwide and Verdant Zeal.

At a point, I had the privilege to moonlight as the founding COO of RedGecko, the PR agency in the Verdant Zeal Group. RedGecko is still there. They still do PR and custom publishing. Feel free to give them some love.

Welcome to Sam Adeoye Storytelling Studio.

You’ll See My Team:

+234-803-441-7986. (SMS/WhatsApp is preferred for the first contact).

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