Hi. This is Sam Adeoye. Just to be clear: this is not my business site. It’s only where I write those thoughts in my head that just won’t go away. For my business site, go here.


If didn’t click out with that CTA up there and you’re still reading, here’s a brief story about me:

For about 20 years, I have been a creative and writer working in journalism, PR, and advertising, including at the highest levels (Creative Director/COO).

Currently, I help top executives,  CEOs, political leaders, entrepreneurs and other key persons design narratives that help them build platforms, earn recognition, and secure their legacy. It’s why I’m called The Boardroom Hypeman.


In the beginning, I was a reporter at Vanguard, then at The Guardian, Lagos. Later, I switched to advertising, where I’ve spent more than 12 years, including five as creative director at DKK and STB McCann Lagos.

I also had the privilege to moonlight as the cofounder/founding COO of RedGecko, the PR agency in the Verdant Zeal Group. RedGecko is still up and running. They still do PR and custom publishing. Feel free to give them some love.

Reach Out:

+234-803-441-7986. (SMS/WhatsApp is preferred for the first contact).

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