About

Hi. This is Sam Adeoye. Just to be clear: this is not my business site. This is where I write about the strategies and stories of those who make things, and the fixes they use.

For my business site, go here.

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If you didn’t click out with that CTA up there and you’re still reading, here’s a brief story about me:

For about 20 years, I have been a creative and writer working in journalism, PR, and advertising, including at the highest levels (Creative Director/COO).

Currently, I help top executives,  CEOs, entrepreneurs and other key persons design narratives that help them build platforms, earn recognition, and secure their legacy. It’s why I’m called Boardroom Hypeman.

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In the beginning, I was a reporter at Vanguard, then at The Guardian, Lagos. Later, I pivoted into advertising, where I’ve spent about 15 years, including nine as creative director at DKK, STB McCann Lagos, and other places.

At a point, I moonlighted as cofounder/founding COO of RedGecko, the PR agency in the Verdant Zeal Group. RedGecko is still good.

Reach Out:

+234-803-441-7986. (SMS/WhatsApp is preferred for the first contact).