This is Steve Babaeko, you know him. He’s the celebrity CEO of X3M Group – advertising, events, and music. He’s also the current vice president of AAAN (Association of Advertising Agencies of Nigeria). But for the first time, here’s Steve …
Blog Posts
For a decade, Yetunde Ogundipe drifted. She bounced from one idea in the creative to the next, restless, desperately searching for what might be the Thing– the Thing that would be uniquely hers, different enough to break through the clutter …
This ad looks at home on Instagram. In other words, it’s native to the medium. Also, feel free to use it as an example of FLUENCY in advertising.
This is a meme I saw on my WhatsApp Status today:
Let’s say you don’t speak Yoruba. It’s okay. Let’s also say you don’t like generic, predictable and duplicative afropop– my brother, that’s okay too. Now let’s assume you do like generic, predictable and duplicative afropop, I tell you, that’s also …
Yesterday I drove by Ahmadu Bello Way and looked to the right. The beach was no longer there! Wait, who removes a beach? The Bar Beach, aka Victoria Beach, was always the highpoint of Ahmadu Bello Way. You knew it …
HOPE ’93. Everything about the Nigerian presidential election of 1993 was epochal. You must have heard repeatedly that it remains the most free and fair the country ever organised. But it also continues to be incredibly memorable, for those who …
The boy said to me: somethingsomethingsomething. I can’t remember exactly what he said but it was rude as hell. My perfect comeback would have been: “Are you being rude on purpose or were you born that way?” But I didn’t …
They used to refer to them as (miserable) boxes. This is because the Japanese capsule hotels really looked like coffins. To use them, you’d have to slide into the narrow compartment, with the entrance covered by a short curtain. For …
You probably hate your tailor. If you don’t, at least you approach him with great trepidation. This is because, most times, he holds your clothes for an eternity. He makes promises he never fulfils. You’ve missed many outings because the gentleman just …
Malcolm Gladwell, remember him? He has a podcast now. What’s a podcast? Are you for real? Anyway, the point is that the wild-haired author of pop sociology bestsellers such as Blink, What the Dog Saw, Outliers, and Tipping Point is now doing …
